Software Information Technology Industry

Applying Agile methods helps automotive manufacturers stay on top of their market and build high quality products based on market demands. They achieve this through more frequent customer collaboration alongside the project's life cycle. Increase product quality through faster feedback loops and an iterative product development approach.

Challenges

The challenges are magnified with many teams located in distributed areas around the world. In the new era of car manufacturing, it is no wonder we are witnessing Agile's application in the automotive industry more and more often.

Collaboration

The main principles of design put customer collaboration and faster feedback loops ahead of the list of priorities. Innovative companies continuously engage with their customers to gather feedback early in the process and to recognize changing market forces as they emerge.

According to Anne Sandberg, Head of Continuous Improvement & Change at Product Creation, Volvo Cars: “When we were developing the speech functions in the car, we found that we had installed functions that people didn’t use as expected. That was partly embarrassing and partly very educational for us. We saw that we had to change our development approach.”

Having different functional areas collaborating with each is an effective way to manage complexity.

Cross-functional Teams

A cross-functional team structure stimulates collaboration between the team members with different expertise, reduces the number of stages and enhances better communication between members of teams spread across wide geographical regions. Furthermore, the diverse groups are more flexible, thus enabling them to share knowledge and information to solve problems faster.